2018 July Hammersmith Property Estate Agents News

Published: 27/07/2018

In our property market, timing is everything; here's why.

We can't remember a time when there's been more excitement about the Hammersmith property market. We're having more and more conversations with the buyers and sellers we advise who realise that they've 'timed their runs' perfectly. As we've seen many times before; as the market turns a corner, momentum starts building very fast.

It can't be denied that the market has been fairly cool of late. Indeed across the whole London region, there were 28.1 per cent fewer sales in the first three months of 2018 than in the same period of 2017. In Hammersmith, sales were 25 per cent down, so we've outperformed the regional market, but that comes as no surprise given the change comes from a high base.

Landlords will have to approach this market cycle in a very different manner to the last one. The government has created a much less hospitable tax environment, particularly the removal of mortgage interest tax relief. However, for any landlord willing to run their portfolio, however big, like a business they will find the competition from other less serious landlords has thinned dramatically.

It remains to be seen what twists and turns the next cycle has in store for us, and indeed who will be the biggest winners. One thing is undoubtedly true though - those who work with a local expert who really understands the inner workings of the local market will always come out on top.

Looking to the present, more and more evidence is showing that the recovery is well underway. The reason people are acting quicker is to capture as much house price inflation as possible. At its pre-credit crunch peak in 2007, homes grew in value by 21 per cent per year equivalent to £86,000 per year, so the rewards of making a smart move speak for themselves.

There's quite a lot of hysteria in the press about the state of the housing market. Yet it's important to remember that it takes a long time for market 'events' to appear in the statistics and get picked up by the press. Take it from us, the next cycle is well underway, and people who move soon stand to gain the most.

Index of quarterly sales levels by type
In this chart, we’ve compared sales levels for flats and houses in the last few years. Instead of looking at absolute numbers, we’ve indexed the rates. This means that flats and houses start at 100 at the start of the period and you can see how they’ve changed since, on an equal basis.

Annual index of prices by type of home
Property prices of different house types can be like chalk and cheese. Smaller properties have a higher turnover and lower price than larger properties. So for this chart we've stripped out the actual figures and look at an index of how each type has performed over time.

Number of people per home
The number of people living in homes in the local area tells us a lot about the character of our market. Areas with smaller households tend to be dominated by either the very young or very old. Homes with more people tend to be dominated by families and this is the case for most housing markets around the country.

For more help, advice or information with selling and or buying a home please email sales@willmotts.com or call 020 8222 9958