Published: 13/10/2016 By w. Taper
What a great week it has been. For the second year running we have won the prestigious AllAgents awards for the Best Letting Agent in W6. A testament to all the hard work of the whole team here at Willmotts. We have been striving to improve all aspects of our services, from marketing properties to repairs and maintenance. This has borne out by the great reviews left by our tenants and landlords alike. Our team consists of many different qualities and personalities all aiming to push the bar as high as possible to make sure that we provide a top notch service. We are always looking to improve our processes across all aspects of our company and by investing in our staff, IT systems, training, offices, marketing, market research, Health and Safety etc we hope to continue our progress upwards.
The lettings market has proved strong again this year. In West London we are seeing a continued demand for rental properties with rental levels holding well. The key aspect we are noticing is the demand from tenants for high class rental accommodation at competitive levels.
It is imperative to prepare all aspects of your strategy for letting a property before releasing it onto the market. Price is key at the moment, asking slightly too much for a rental property can see it sitting empty for some time thus the void negates and higher rental that the landlord been holding out for. Being on the portals for a lengthy period of time make the property becomes less desirable even it could be arguably a better flat than its competition. Many applicants only search for properties added in the last three days or week, so being on the market for a while certainly can prove detrimental.
When analysing rental levels it is important to consider the search parameters on portals such as OntheMarket, Rightmove and Zoopla. For example, if you have a property you are marketing at £350pw (£1516pcm) you will automatically exclude tenants searching only for properties up to £1500 pcm. It could be worth reducing the property to bring it under the search threshold.
Along with price the presentation of the property is one of the most important aspect of lettings. A clean, bright, well presented property will have tenants clambering to rent it (at the right price of course). With many tenants now using tablet grid view to search online for properties it is imperative to have professional photos done, otherwise your property will be scanned over immediately. The key thing to remember is to line everything up so when you launch a property it is seen in its best light to attract tenants to view it.
We continue to try and be the best we can be, so being awarded the Best Letting Agent again in W6 is a great reward. We look forward to another strong year.
If you need help with your property needs please let us know.
William Taper Director
020 8222 9904