Hammersmith Property Market Update: February 2023

Published: 31/01/2023

Hammersmith Property Market Update: February 2023

  • With the Bank of England raising interest rates and inflation high, what is happening in the Hammersmith property market?

  • Are properties selling in Hammersmith? And if so, what is selling?

  • What will happen to the value of your Hammersmith home?

  • Read the article to find out what is happening to the Hammersmith property market.

As we enter February, the Hammersmith (and British) property market is full of mixed messages.

Whilst the Bank of England increased the base rate nine times in 2022, meaning they are now at 3.5% (3% higher than 12 months ago), mortgage rates are now dropping.

The Hammersmith property market rocketed over the last few years because of the imbalance of the number of properties for sale versus the demand, with many more people looking to move home than there were properties available.

Now, as we are over the first month of 2023, we are experiencing a steadier Hammersmith housing market, where homebuyers have the time and opportunity to ensure they find the right home for them.

The days of 50 viewers per property on the first weekend of marketing, frenzied Hammersmith buyers outbidding each other by increasing their offers by tens of thousands of pounds over the asking price has become the exception and not the norm.

I often get asked my thoughts on the Hammersmith property market (hence these blog articles), and at this time of year, I get asked my forecast for the year ahead.

The one big thing I have noticed is the imbalance of what is coming on the market for sale versus what is selling.

For example, 38.2% of properties that came on the market nationally in November and December 2022 had an asking price of £250,000 or less, yet 45.6% of the properties sold subject to contract since 1st January 2023 have been £250,000 or less.

That doesn't sound like a lot, yet it makes a massive difference to the property market.  

However, it’s very easy to look at national averages, regional averages and, of course, Hammersmith averages. Yet the property market is just one market nationally, as there isn't just one Hammersmith property market.

However, the same pattern is seen in the higher-priced Hammersmith properties. These higher-priced properties are selling more slowly than the lower-priced Hammersmith properties. Therefore, the need for those larger Hammersmith properties to be more realistic in price is paramount to stand out from the crowd, especially with the next point.

Evidence suggests there is a growth of Hammersmith buyers, who are looking to find a home before putting theirs onto the market. This was unthinkable last year, yet as the Hammersmith property market returns to normality, this will be seen more and more.
What are my thoughts?

Firstly, the time scale of how long it will take to sell a Hammersmith home.

I expect to see the time it takes to sell a Hammersmith home increase from 70 days in 2022 to a more 'normal' housing market of around 84 days.

Secondly, the imbalance of the Hammersmith property market.

A greater number of larger homes in Hammersmith are coming on the market because (as mentioned recently in a previous blog post) of the higher number of mature homeowners looking to downsize. This is because these larger homes have become much more expensive to heat, and as many of the occupants are on fixed incomes with their pensions, they are downsizing to cut costs.

Thirdly, that brings me to talk about energy efficiency.

Many buyers have started to ask about a property's Energy Performance Certificate (EPC) rating. I recommend to Hammersmith homeowners considering moving in the spring or summer to have an EPC done on their property now, as there may be points that could easily be rectified and improved from one EPC rating band to another.

This would mean you will get a lot more interest and a better price for your property. If you need any help or guidance in organising an EPC on your Hammersmith property (even if you are not selling for six/twelve months), do not hesitate to me give me a call on 020 8222 9958

So, what is happening in the Hammersmith property market in terms of new properties (aka new listings) and what is selling?

20 properties have sold (STC) in the Hammersmith area since1st January 2023.

(Hammersmith being W6).However, it's essential to look at what is selling in Hammersmith, and the most active price range is the £750k to £1m range, where 5 properties have been sold subject to contract (representing 25% of sales).Looking at what is coming onto the market in the same time frame …

74 properties have come onto the market in the Hammersmith area since 1st January 2023.

Interestingly, the price range with the most listings is the £750k to £1m range.

This means Hammersmith is bucking the national trend (mentioned above) where nationally, the lower to middle property market is where the sales are, but the properties coming onto the market are slightly higher in price, yet it’s the same in Hammersmith.

Any Hammersmith homeowners with properties in price ranges that aren’t selling so well need to be ‘on point’ to stand out from the crowd regarding their marketing, be spot on regarding their pricing (compared to the growing competition of other larger homes for sale) and now more than ever, their EPC rating (especially if they are on the cusp between two EPC bands).

Before I conclude, you might wonder why I have not mentioned Hammersmith house prices.

Well, what will happen to Hammersmith house prices in 2023 is something I am not sure of.

(Yes, I know that level of frankness is strange coming from an estate/letting agent).

I know the prices being achieved for homes in Hammersmith in the spring of 2022 (when everyone was out bidding each other) are not being achieved today. It all depends how you look at it.
Are Hammersmith house prices dropping or are they just returning to normal? I would say the latter.

However, looking at house prices as a ‘bellwether’ for the health of the Hammersmith property market has flaws.  

Many economists and property market commentators believe transaction numbers (the number of properties sold) give a more accurate and truthful indicator of the property market's health than just house values alone.
The reason is three-fold.

Firstly, most people also buy a home when they sell their own, so if Hammersmith property values drop by 10% or rise by 10% on the one you are selling, it will do the same on the one you are buying - meaning to judge the health of a property market on house prices is very one dimensional.  

Secondly, as most people move up market when they do move home, if the price of the one they’re selling might not be as much as they would've achieved in 2022 (if they drop), the price that they will pay on the one they want to buy will be lower. Thus, it will cost them less to move upmarket!

E.g. Last year, your Hammersmith home was worth £400,000, and the one you wanted to buy would have been £750,000. Let’s say Hammersmith house prices did drop 10% in 2023 (which I don’t know if they will); your home would be only worth £360,000. Yet the one you want to buy would now be worth £675,000. So last year, it would have cost £350k to move, but if Hammersmith house prices drop 10%, the move would cost £315k, saving you £35,000.

Third and finally, moving home is a human thing. Property habitually delivers a robust emotional connection with homeowners - a connection that few would attribute to their other investments like their stock market investments or building society savings passbook.  

Moving home could be described as a human journey, moving from one chapter of one’s life to another.  

Therefore, when people do move home, it shows they are moving forward in their lives, which gives a great indicator of the property market's health.

It’s going to be an interesting year for the 2023 Hammersmith property market.

My opinion. Do what is suitable for you, your family and your finances.

Ignore the newspapers and look at the facts in hand and if you want a frank chat about the Hammersmith property market, irrespective of whether you want to sell or not, call me. I might not tell you what you want to hear, but I will tell you what you need to hear.

Call Willmotts for property advice or information with property rentals, Lettings, sales@willmotts.com or call 020 8222 9958

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