Published: 21/11/2019The government has announced an initiative to use proptech (property technology) to "digitally transform house-buying”, helping to speed up how we build and sell homes. However, research by KMPG suggests just 58% of real estate companies have a digital strategy in place.
Most companies use prop tech to streamline processes and reduce costs but 40% cited customer engagement as a motivation for adopting proptech solutions.
Findings from the Property Academy HomeMoving Trends, Landlord and Tenant Survey, analysed by Dataloft and based on 15,000 responses, suggested that using technology has and will have a positive impact on the experience of buying/selling and letting.
Easing paperwork, aiding reference checking, and creating options for virtual viewings were all seen as positive ways in which technology can aid the move process. Using tech solutions to share local market knowledge was highlighted by over one third of respondents.
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