Published: 31/03/2023

Unveiling the Secrets of Hammersmith's Housing Market

Insights from the 2021 Census

The property market is one of the most important economic indicators, as it can significantly impact the prosperity of both the local and national economy.

Recently, new data from the Census 2021 has become available that sheds light on seldom discussed areas of property, such as the types of properties Hammersmith has, together with how we live in and use our homes.

This data could be of interest to all Hammersmith people. However, it should be fascinating to Hammersmith homeowners and landlords, as it can help them make informed future decisions about buying, selling and renting property.

Furthermore, comparing the data to the national statistics can provide a broader perspective and a better understanding of how we live in our homes in Hammersmith.

In this report, I will analyse seven measurements from the new Census data to assess the district's housing stock and provide valuable insights for potential buyers and sellers.

The seven metrics I have selected provide essential information about the district's demographics, housing types, and tenure.

1. Population and households of Hammersmith.

Knowing the population of a district is essential for a variety of reasons. First and foremost, it helps us understand the demographic makeup of Hammersmith. This information is crucial for local authority officials and businesses as they decide where to allocate resources and how to serve the community's needs (like whether we need to build more new homes, for example).

Looking at demographics allows for better long-term planning and development (and for savvy buy-to-let Hammersmith investors to spot opportunities years in advance). Additionally, population data can help identify trends and changes in the community over time (I will revisit this in future articles where I will discuss the growth of Hammersmith over the last few decades and what that means for the property market and long-term house prices). Finally, having accurate population figures is necessary for allocating government funding and resources, making it critical for our district's overall health and well-being.

The population of Hammersmith currently stands at 44,800 in 20,300 households.

2. The age profile of the people who live in Hammersmith.

The age profile of a district's population provides valuable insights into the local property market. For example, suppose the district has a large population of retirees. In that case, it is more likely to have a higher demand for bungalows or sheltered accommodation. In comparison, a district with a large student population may have more demand for shared accommodation. Knowing the age profile of the district's population is crucial for targeting the right buyers and understanding the potential market for different types of properties.

11.1% of Hammersmith's population is 65 years and over, compared to the national average of 18.4%.

Again, I will delve into this in more detail in my articles on the Hammersmith property market in the coming months.

3. Hammersmith household composition - one-person households vs family households.

Understanding household composition is crucial for predicting the demand for different properties. For example, if the district has a large population of single people, there may be more demand for one-bedroom apartments or studios. However, if the district has many families, there may be more demand for three or four-bedroom houses and schools.

37.9% of Hammersmith households are one-person households (compared to 30.2% nationally), and 48.5% of Hammersmith households are single-family households (compared to 63.0% nationally).

The remainder is made up of shared accommodation etc.

4. Hammersmith accommodation types - house or apartment.

Knowing the accommodation type is critical in understanding the local property market's demand and supply. For example, if the district has many apartments, it may indicate that the district has a higher demand for properties with lower maintenance costs or land is too expensive to build houses on. Conversely, if the district has a higher than the national (or regional) average number of houses, it may indicate that it has more families looking for larger properties.

24.3% of the homes in Hammersmith are houses (compared to the national average of 77.9%).

5. Number of bedrooms in Hammersmith.

The number of bedrooms is another crucial factor that affects the local property market. Knowing the average number of bedrooms in the district can help predict the demand for different property types. For example, if the district has many four or five-bedroom properties, it has more affluent buyers looking for larger properties.

• 34.2% of Hammersmith homes are one-bed households (11.4% nationally)
• 31.1% of Hammersmith homes are two-bed households (27.1% nationally)
• 18.4% of Hammersmith homes are three-bed households (40.4% nationally)
• 16.3% of Hammersmith homes are four-bed or more households (21.1% nationally)

6.    Occupancy rating for Hammersmith bedrooms - whether a property is under-occupied or overcrowded.

Knowing the occupancy rating for bedrooms is critical in understanding the local property market's demand and supply. For example, if the district has many under-occupied properties, it could indicate people living in homes too big for their daily needs.

17.5% of Hammersmith homes have two or more spare bedrooms
(compared to the national average of 42.7%).

7. Tenure of Hammersmith households - whether owned outright, owned with a mortgage, social housing or privately rented.

Understanding households' tenure is essential in understanding the local property market's demand and supply. For example, if the district has a high number of households in social housing, it may indicate that there is less demand for private rental properties. Conversely, if the district has an increased number of households owning properties outright, it usually suggests that there are more older homeowners (compared to younger homeowners)

• 15.9% of Hammersmith households own their home without a mortgage (compared to 32.8% nationally)
• 17.8% of Hammersmith households own their home with a mortgage (compared to 29.7% nationally)
• 28.5% of Hammersmith households live in social housing (compared to 17.1% nationally)
• 37.8% of Hammersmith households live in private rented accommodation (compared to 20.4% nationally)

So, what is all this telling us?

The seven metrics discussed in this article on Hammersmith provide valuable insights into the district's demographics and the future of Hammersmith’s property market's demand and supply.

As a Hammersmith estate agent, having a deep understanding of these metrics can help me better target potential buyers, predict the demand for different types of properties and provide valuable insights and advice to Hammersmith house sellers, buyers and buy-to-let landlords.

If you are considering moving home in 2023 and want to know how this data will affect your buying or selling decisions, please do not hesitate to contact me for a personalised no- obligation no-cost consultation.

I am here to help you make informed decisions and find your dream property in this thriving district of Hammersmith.

Call Willmotts for property advice or information with property rentals, Lettings,
sales@willmotts.com or call 020 8222 9958

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